Culture of Life 1972, commonly called COL1972, is a Philadelphia based fashion brand that uses the medium of fashion to educate students across the nation to boldly defend life. Since our inception in 2019, over 40,000 students have been empowered by the Culture of Life message. COL1972 organizes pro-life fashion shows and marches on Universities, High Schools and Youth Groups events with the purpose of educating future leaders who are passionate about protecting life in the womb. Our chosen name honors the final year, 1972, when every American child had the right to life. Your support enables our team to go across the nation empowering future leaders for life.